The Quiet Legacy Behind One of Clean Beauty’s Most Coveted Fragrance Houses With Marie du Petit Thouars Founder & Creative Director, Maison Louis Marie

Maison Louis Marie is rooted in a rich family legacy of botanical exploration and fragrance, beginning with Louis Marie Aubert du Petit Thouars, a pioneering figure in French botanical history. Exiled during the French Revolution to Madagascar, La Réunion, and the Mauritius islands, he spent a decade studying and collecting over 2,000 plant specimens. Upon his return to France, his work earned him election to the prestigious Académie des Sciences. That spirit of curiosity and reverence for nature lives on through the brand today. Founded by Marie and grown in collaboration with her husband, Matthew Berkson, Maison Louis Marie blends heritage with modern sensibility. Together, they are deeply committed to clean beauty and non-toxic fragrance creation. Each scent is thoughtfully composed to be distinctive and memorable, without the use of toxic or environmentally harmful ingredients. All products are cruelty-free, vegan, and crafted with integrity honoring both the past and the planet.In this episode, Marie also discusses:Drawing on her fashion and design background, setting out to make luxury scents, originally candles, more accessible Their viral sensation–No.4 Bois de Balincourt, my personal favoriteWhy their fragrances use a thoughtful balance of both natural essential oils and safe, carefully chosen syntheticsWhy “clean” means creating scents that are both safe and sustainable, without unnecessary irritants, and with complete transparency about what goes into themThe importance of sustainability and their recycling programTheir strong retail partnerships and their own retail store in Los AngelesWe hope you enjoy this episode and gain valuable insights into Marie's journey and the growth of Maison Louis Marie. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Maison Louis Marie at www.maisonlouismarie.com and on Instagram at @maisonlouismarieRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co