The Quiet Luxury Approach to Real Estate Marketing with Trent & Karissa Zimmer EP 309

In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with Trent and Karissa Zimmer to unpack the modern shifts shaping real estate—from industry consolidation to the rise of leverage, lifestyle design, and AI-driven efficiency. The conversation opens with a look at major acquisitions, including eXp’s purchase of NextHome, and what it signals about brokerages moving toward diversified models and franchise-style options—not just chasing agent count. Trent and Karissa then share how they stay highly profitable as solo operators by investing in personal-life support (like hiring help for household tasks) to protect their time, energy, and focus. They also explain their relationship-first approach to marketing—leaning into discreet professionalism and private client groups instead of loud, performative social media. The episode wraps with a practical discussion on how AI can automate admin work to create more “white space” for strategic thinking, deeper client relationships, and the kind of human connection that still drives referrals and repeat business. Connect with Trent & Karissa Zimmer: Website: https://www.zoldrealestate.com/ Facebooks:  ZOLD: https://www.facebook.com/ZoldRealEstate Karissa Zimmer: https://www.facebook.com/karissa.zimmer.0813 Trent Zimmer https://www.facebook.com/trentdzimmer