The Quiet Rebellion with Amber Keating, Founder & Creative Director of Common Hours

In this episode of Skale Up, hosts Julie Kim and Sophie Seymaux sit down with Amber Keating, Founder and Creative Director of Common Hours.Launching Common Hours as a purely personal creative outlet, Amber has quietly built one of Australia’s most distinctive and coveted independent fashion labels. Known for its avant-garde aesthetic, intimate studio experience, and deeply personal design philosophy, Common Hours has cultivated a cult following by refusing to follow the crowd. And Amber wouldn’t have it any other way.Inside the Episode:* Amber’s path to founding Common Hours, its beginnings and how it organically grew* The power of ignoring industry norms: how staying in her own “silo” became Amber’s greatest competitive advantage* Rethinking balance: why “imperative fun” matters more than work-life equilibrium* A different approach to fashion: scarcity, surprise, and refusing to be status-driven* Where Amber gets her greatest inspiration for Common Hours garments* How Common Hours builds community and developed a cult-following* What’s next for the Australian fashion house? The answer may surprise you.* The shared values of risk-taking and a candid conversation between Amber and the hosts about their next dangerous acts. Why Listen?If you’re a founder, creative, or leader in fashion, luxury, or the arts, this episode is a rare, honest look at what it takes to build something truly original. Amber’s story is a masterclass in trusting your instincts, valuing craft over commerce, and finding the courage to be different. Whether you’re scaling a business or simply searching for permission to do things differently, this conversation will leave you inspired and maybe a little more willing to take the risk.Connect with UsInstagram: @skale_australiaLinkedIn: https://www.linkedin.com/company/skale-australia/Email: [email protected]: www.skaleaustralia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com/subscribe