The Quiz Funnel That Fixed My Broken Lead Gen

In this episode, Ken Freire sits down with Jared Erni, creator of the Simple Yes Framework, to unpack why traditional funnels are leaking and how quiz funnels—built with micro‑commitment psychology, mobile-first UX, and AI-driven SMS—are outperforming VSLs and webinars in 2025. Jared shares real data, case studies, and the exact funnel structure he's using to dramatically cut ad costs, improve lead quality, and increase show-up rates.Resources Mentioned Perspective Quiz Funnel Builder – https://perspective.co/ Go High Level (backend CRM + AI texting) – https://www.gohighlevel.com/ "Ask" by Ryan Levesque – https://askmethod.com/ Attract to Scale (Jared’s quiz + playbook) – https://attracttoscale.com/Timestamps 00:05 – The Funnel Problem in 2025: Rising ad costs, dropping lead quality, and the aha moment that pushed Jared to rethink funnels. 01:31 – Why Quiz Funnels Beat VSLs & Webinars Now: Micro‑commitment psychology and creating a “talking phase” in marketing. 03:17 – Mobile-First Psychology: Why funnels must be built for mobile behavior, not retrofitted from desktop. 05:39 – Building Trust in a Low‑Trust Market: How micro‑commitments replace big asks and dramatically increase completions. 07:59 – AI Text Nurture That Converts: Why 60–70% of Jared’s booked calls come from AI SMS and how hyper‑personalized messaging works. 12:03 – The 5‑Minute Breakthrough Video: Replacing long VSLs with short indoctrination that gets to the point. 13:11 – The Playbook + Low-Ticket Offer Model: The new funnel structure driving 25–30% conversions and faster sales cycles. 20:31 – Tools That Make the System Work: Why Perspective for quiz UX and Go High Level for backend automation is the winning combo. 25:06 – Case Studies & Results: Clients cutting call costs from $250 to $49 and boosting quiz conversions from 5% to 15%. 28:16 – How to Get Started: Jared’s recommended next steps and where to access the high-ticket quiz funnel playbook.