The R4 friction: Why we need our star charts

We think we grow out of star charts, but adult behaviour is driven by the same simple rewards. This week, we unpack a recent change in a gym reward program and discuss why 'almost free' is psychologically more expensive than 'free.' It’s a lesson in habit-building, momentum, and the high cost of minor inconveniences. YouTube · Substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit keepjabbering.substack.com