The Race to Own STR Distribution Just Got a Lot More Complex

On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now. The conversation opens with the race among Expedia Group, Booking.com, and Trip.com Group to become the trusted infrastructure layer for AI agents and what that means for STR operators who depend on Airbnb and Vrbo for distribution. They also dig into how Airbnb outreached Marriott International on FIFA World Cup 2026™ - Canada, Mexico and the United States impressions while spending less, what Expedia's shoppable IShowSpeed video says about whether creator marketing actually converts, and what Cabo Verde's 800% surge in U.S. searches teaches operators about turning attention into bookings. This episode is presented by ⁠⁠⁠⁠⁠⁠⁠StayFi⁠ & ⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠. If you're leaving direct bookings on the table, StayFi turns your wifi into a guest relationship engine. Visit ⁠⁠⁠⁠⁠⁠⁠https://stayfi.com/goodmorninghospitality/⁠⁠⁠⁠⁠ ⁠⁠to learn more about their special offer of 50% off for GMH listeners! And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠ to learn more.