The Raw Revolution: Why the UK is Moving Away from Kibble

from Dog Food Expert · host Dog Food Expert

Pet nutrition in the UK is undergoing a radical transformation. As owners increasingly view their dogs as family members, the demand for natural, minimally processed diets is skyrocketing. In this episode of The Dog Food Expert Podcast, we analyze why raw dog food is the fastest-growing trend in the pet industry.We delve into the "humanisation" of pets and rising disposable incomes that are driving this change. Expert Daniel explains the evolutionary science behind the BARF and Prey Model diets, arguing that modern dogs still thrive on the bioavailable nutrition of their ancestors. If you want to understand the science behind the hype, this episode covers the macro trends shaping your dog's bowl.In this episode, we cover: The £2 Billion Industry: Why frozen raw food now holds a 70% market share. Ancestral Diets: Understanding the biological argument for raw feeding (Wolf vs. Dog). Holistic Health: Why owners are prioritizing "wellness" over convenience. Commercial vs. Homemade: The rise of convenient, nutritionally balanced commercial raw brands.

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This episode is 4 minutes long.

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This episode was published on February 24, 2026.

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