The Real Business World Of The NFL Everyday Is Sunday From Ken Belson

Ken Belson, traces the evolution of the league from "one of the four US professional sports," into the cultural & economic juggernaut it is today.Belson illustrates how the league's rise coincided with the arrival of Jones & Kraft in the early 90's. He provides an inside look on how these two men reshaped the league, taking readers into the secretive owner's meeting, how they decided Goodell was the right man to place as Commissioner, and how the three built, wielded, and held on to their collective power.Perfect for fans of THE DYNASTY and BIG GAME, Belson provides a unique peek behind the curtain of how America's favorite sport achieved its status-and how these three men let nothing, or no one-stand in their way.