The Real Buzz Isn’t AI—It’s Delivering Results Together — Live at Directions NA

At Directions NA, the conversations aren’t just about innovation—they’re about certainty in an uncertain market.In this episode of Channel Buzz, Amiee Keenan sits down with Jeffrey Porter, Principal Brand Evangelist at StockIQ, to unpack a major shift happening across the Microsoft ecosystem: risk aversion is rising and it’s reshaping how partners sell, collaborate, and deliver value.With decades of experience in supply chain and the channel, Jeffrey shares why customers are demanding more proof before making decisions, how failed projects have changed expectations, and why deeper partner collaboration is no longer optional—it’s essential.They also explore where AI fits into the conversation (and where it doesn’t), and what makes customers become long-term “raving fans.”00:00 — Welcome from Directions NASetting the stage and introducing the conversation01:15 — Risk Is Changing Buyer BehaviorWhy customers are more cautious and doing deeper due diligence03:10 — AI vs. Real ResultsMoving beyond hype to what actually delivers value05:00 — No Appetite for Failed ProjectsRising expectations and pressure to get it right07:00 — Winning TogetherWhy partner collaboration is key to delivering outcomes08:45 — Creating Raving FansHow strong partnerships and ROI drive long-term successIf you’re an ISV, VAR, or SaaS leader navigating today’s volatile market, this episode is packed with grounded, real-world insight.🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠