The Real Cost of Being an Entrepreneur | Lauren Kleinman

Most entrepreneurs talk about the "win." Lauren Kleinman talks about the trade-offs. From her early days in import-export to leading marketing at Ritual and Scopely, Lauren has been at the center of some of the fastest-growing brands in the world. Now, she's the co-founder of Dreamday and Quality Media, where she’s pioneered a new category: Performance PR.In this episode, we go beyond the "hustle" to discuss the actual strategy behind performance pr, the power of whitelisting marketing, and the personal toll of high-stakes entrepreneurship.What you'll learn:- How performance pr bridges the gap between traditional media and direct sales.- The whitelisting marketing strategy that is driving millions in revenue for top brands.- Why Lauren left a stable VP role to start her own agency.- The "Real Cost" of being an entrepreneur and how to manage the pressure.🎙️ Subscribe for weekly deep dives into the minds of elite entrepreneurs.📩 Join the Newsletter for exclusive insights: the-next-chapter-today.beehiiv.comTimestamps:00:00 — Intro: The Real Cost of Being an Entrepreneur 04:15 — The Ritual Story: Scaling a brand from zero 12:30 — What is Performance PR? (The Dreamday Model) 22:45 — The Power of whitelisting marketing and Influencer ROI35:10 — Making the Leap: From VP to FounderLet's connect on LinkedIn:linkedin.com/in/stevejweissSee you next episode! Let's Rock n' Roll