The Real Cost of Disconnected Marketing Systems (and What to Track Instead)

Marketing leaders say they want visibility into what happens after a lead reaches sales, but most never actually look. Latasia Cox, founder and CMO of Framework Marketing Consulting, breaks down where that fear comes from and why the fix isn't more effort, it's better systems. This episode gets into the real reasons marketing keeps getting treated as expendable, and what to do about it.Key Takeaways📌 Marketing leaders often avoid pushing for full visibility into sales handoffs because looking too closely can expose how little organizational support their team actually received.📌 Latasia names five distinct types of marketing ROI beyond simple attribution, including transformational and efficiency ROI, both of which leadership rarely thinks to measure.📌 When different platforms report conflicting website or campaign numbers, the answer isn't choosing which one to trust, it's tracking the pattern across all of them.📌 Trade show spending deserves the same scrutiny as any other line item, starting with clear goals before deciding which shows make the cut.------------------------🎙️SUBSCRIBE TO THE PODCAST ON APPLE PODCASTIf you enjoyed the episode, don't forget to subscribe, and leave a review. Thanks!https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941 ------------------------Guest Informationhttps://www.frameyourmarketing.com/ https://www.linkedin.com/company/framework-marketing-consulting/