EPISODE · May 29, 2026 · 50 MIN
The Real Cost of PPOs in Dentistry
from The Automatic Patient Podcast · host BoomCloud
In this episode, Jordon Comstock and Dan from Elevation Association continue their deep dive into the realities of PPO dependence, fee-for-service transitions, and the changing economics of dentistry. The conversation explores how insurance reimbursement pressures, write-offs, overhead, and poor financial tracking are quietly reducing profitability for dental practice owners across the country. Dan shares what he’s seeing firsthand while helping practices transition toward fee-for-service models — including the operational, financial, and communication changes practices must make to succeed. One of the biggest themes of the episode is this: Many practices are losing far more money to write-offs than they realize because they are not properly tracking the data. The episode also covers: Why dentist owner income is declining How insurance companies use regional fee averages against practices Why “zeroing out” codes hurts practices and surrounding offices How PPO write-offs distort financial data Why most practices don’t accurately track write-offs The operational steps required before dropping PPOs Why patient membership plans are critical before transitioning out of network The importance of bookkeeping and clean P&Ls How recurring revenue and membership plans create stability The role of overhead reduction in improving profitability Why preparation matters before becoming fee-for-service Dan also shares practical insights into: Tracking write-offs correctly Building patient membership benefit plans Understanding reimbursement data Training teams to communicate differently with patients Setting realistic expectations during a PPO transition Jordon Comstock - BoomCloudapps.comDr. Dan Nelson - Elevation Association
What this episode covers
In this podcast episode, Dr. Dan Nelson and Jordon Comstock discussed the challenges facing dental practices in the current industry landscape, including declining median income for dentists, increasing overhead costs, and the impact of insurance reimbursement rates. They explored how practices often inadvertently hurt their financial performance by zeroing out treatment codes or adjusting fees to match insurance reimbursements, which can negatively affect data tracking and insurance negotiations. The discussion highlighted the importance of proper bookkeeping, maintaining appropriate write-off percentages, and implementing preventative business strategies to avoid complacency. Key takeaways included Dr. Nelson's two commandments for practice management: "thou shalt not zero out any treatment codes or procedures" and "thou shalt not adjust your fees to match that of the insurance companies." They also touched on the need for practice owners to transition from clinical work to business management roles while avoiding the trap of staying in a comfortable financial zone without implementing proper business preventative care measures.
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The Real Cost of PPOs in Dentistry
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