The Real Curriculum: How Fitness, Behavior Change, and College Are All Teaching You the Same Lesson ft. Heather Bieber

You already know what you should do. So why is it so hard to actually do it?This week on Bulls Rise, Coach P sits down with Heather Bieber, Director of UB's undergraduate Exercise Science program and a behavior change expert whose career has revolved around one question: why do people struggle so much to change, even when they know what to do?Heather's path was never a straight line. from an aerobics class at 13, to personal training at a high-end Boston gym, to public health at Emory, to wellness coaching at Universal Studios, to running a program at UB. In this episode, she dismantles the myth that behavior change is about willpower, exposes the truth behind perfect-eating social media content, and explains why there's no one right way to exercise. She shares the rheumatoid arthritis client who taught her more than any textbook, breaks down why small steps beat total overhauls, and reveals why coaching is mostly psychology and barely about the program.When asked what it means to rise, Heather kept it simple: stay humble, be okay being vulnerable, dust yourself off, and get back on the horse.🎙️ Bulls Rise is the official podcast of the University at Buffalo Department of Exercise & Nutrition Sciences. Hosted by Dr. Chris Perry, PhD, CSCS.#BullsRise #BehaviorChange #HealthCoaching #ExerciseScience #UBENS #UniversityAtBuffalo