The Real Estate Agent’s Guide to Passive Prospecting with Video

From camera-shy to content king. In this episode,  Shane Burgman joins Cole Holmes to drop serious tactical knowledge on how real estate agents can use video marketing to grow faster, connect deeper, and scale smarter. They get real about what works (and what doesn’t) when it comes to video content, building authentic personal brands, and leveraging video to educate, engage, and convert. Shane’s military-to-real-estate journey is packed with hard-earned lessons and repeatable strategies any agent can run with today. 🎯 Whether you’re brand new to content creation or looking to sharpen your social media edge, this convo will give you the blueprint.   🔥 Key Takeaways: You don’t need perfect gear to start. Just press record. Authenticity beats perfection. Personality builds trust. Spotlighting local businesses creates content and community. Passive prospecting through content builds rapport before the first call. Humor + education = magnetic content. Batch your content to stay consistent (and sane). Use video to explain pricing, market data, and seller strategy like a pro. Unlisted videos can be powerful tools for client onboarding. Analytics and trends can elevate your market updates and boost authority.   Shane Burgman: https://www.instagram.com/shaneburgman/   Recommended tool Followup Boss (CRM Tool): https://www.followupboss.com/  Real Scout (Used as a buyers search app, provides monthly market update, provides valuation, and Capable to add people on the listing so anytime a new listing pop-ups the sellers receives an email.):  https://www.realscout.com/    Recommended IG Accounts to follow:  Jimmy Mackin: https://www.instagram.com/jimmymackin/  Jason Pantana: https://www.instagram.com/jasonpantana/    Keywords real estate, video content, video marketing, local business spotlights, seller education, content strategy, passive prospecting, real estate tools, personal branding, authenticity in marketing, social media for agents, Follow Up Boss, B-roll techniques, content batching, agent advice, engagement strategies