The REAL Impact of Social Media in Commercial Construction

Does social media really work in commercial construction?  Many construction companies still believe marketing is only about getting new projects—but the reality is, digital strategy plays a much bigger role. From attracting skilled workers to strengthening industry influence, construction companies that ignore social media risk falling behind. In this episode of Blueprints & Banter, Steve Cona (President & CEO, ABC Florida Gulf Coast) sits down with Oliver Corizzi (Principal, Avenue Media) to break down the real impact of marketing in construction. They tackle one of the biggest misconceptions: Why digital presence isn't just about lead generation—but about positioning, credibility, and workforce development. Key episode takeaways: - Recruitment is marketing. The companies that showcase their projects and culture attract the best talent. - Networking extends beyond events. A strong digital presence increases visibility and industry credibility. - Strategy beats volume. Posting without a plan doesn't work—structured storytelling does. - ABC Florida Gulf Coast is evolving. 2025 will highlight advocacy wins, workforce training, and member success stories in a way that drives real impact. Looking ahead, the upcoming Excellence in Construction Awards will offer a prime opportunity to showcase top-tier projects and member achievements! Learn how digital storytelling can turn award-winning work into a powerful marketing asset. 📍 Learn more about ABC Florida Gulf Coast: www.abcflgulf.org 🎧 If you're in construction and still think social media is just an afterthought—this episode will change your mind. Tune in now!