The Real Lessons Behind Building a Business Through Content & Marketing

We've had 10 incredible conversations since launching More Than The Brand — and for episode 11, we're doing something different. Matt and Liv sit down to reflect on every guest episode so far: what stood out, what surprised them, and what keeps showing up no matter who's in the chair. From Dallas's non-traditional approach to content, to Quinn's reminder that even the biggest brands are figuring it out too — every conversation has had something worth sitting with. They talk imposter syndrome, setting boundaries with clients, the myth of follower count, building community over chasing trends, and why showing up consistently beats showing up perfectly. This one's for the business owners, creatives, and builders who've been listening along — a chance to pull the through-line from everything so far and take it with you into whatever you're building. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia