EPISODE · Jul 30, 2026 · 25 MIN
The real life implications of looksmaxxing
from The Big Story · host Maria Kestane, Dr. Jordan Foster
Looksmaxxing. It's a term that's started to pop up everywhere, made popular by social media personalities like Braden Eric Peters, also known as "Clavicular." And as it's started to bleed into our common parlance, you can pretty much "-maxx" anything these days, as the concept turns into a kind of joke. But the normalization of the term hides a darker and dangerous connection to the ideas surrounding the phenomenon. Host Maria Kestane speaks with Dr. Jordan Foster, an assistant sociology professor at MacEwan University, about the "looksmaxxing" phenomenon, what it means, how it's grown in popularity, and what it means for men's sense of themselves. We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:Through email at [email protected] Or @thebigstory.bsky.social on Bluesky Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Looksmaxxing. It's a term that's started to pop up everywhere, made popular by social media personalities like Braden Eric Peters, also known as "Clavicular." And as it's started to bleed into our common parlance, you can pretty much "-maxx" anything these days, as the concept turns into a kind of joke. But the normalization of the term hides a darker and dangerous connection to the ideas surrounding the phenomenon. Host Maria Kestane speaks with Dr. Jordan Foster, an assistant sociology professor at MacEwan University, about the "looksmaxxing" phenomenon, what it means, how it's grown in popularity, and what it means for men's sense of themselves.
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The real life implications of looksmaxxing
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