The Real Purpose of Hotel Benchmarking - Amanda Hite, STR

In this episode, STR President Amanda Hite shares why benchmarking still matters in a hospitality market that feels like it changes every month. Recorded at the 2025 Hotel Data Conference, this conversation explores the “golden rule” of benchmarking, why consistency matters more than the specific numbers, and how hotel leaders can grow market share even when overall demand is flat. You’ll hear how to cut through the noise of rapid change, focus on what you can control, and use performance data to compete smarter—whether you’re running one property or an entire portfolio. A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands