The REAL Reason Customers Shop at Your Store: Across The Yard With BMF And Mountainview (s2ep11)

Why would a customer choose your store over your competitor? What sets you apart? Liz is joined by returning guests Sarah Hounslow from BMF and Joel Siebert from Mountainview Building Materials. They discuss how Joel, in working with the merchandising experts at BMF, became a destination store that leads with their materials expertise. You may not be the one-stop-shop, but you can be the leading authority on the products you sell! Joel talks about how that expertise leads to different product mixes at different locations and how you really, really don’t want to buy that vinyl siding if you want your house to stand up to Alberta weather. It’s a great conversation, and you’re sure to take away some tips to make your business better today. Enjoy the show! Make sure to subscribe on Spotify or your favourite podcast app to get new episodes as soon as they’re released! Links WRLA: https://www.wrla.org BMF: https://www.bmfonline.com Mountainview Building Materials: https://mountainviewbm.ca/