The Real Reason PepsiCo Really Bought Rockstar Energy for $3.85 billion

Can you imagine spending almost $4 billion to gain access to the hottest beverage club in the U.S.? That is what essentially PepsiCo did when they acquired Rockstar Energy.  One of the lead PepsiCo strategy executives said on Linkedin, “This is one of the largest and most transformational deals PepsiCo ever made and it will dramatically accelerate our growth trajectory for years to come.” Why are they making such a big deal about this purchase? I dig into those reasons and more in this episode of The Joshua Schall Audio Experience...