The Real Reason Salesforce Bought Fin (Formerly Intercom) for $3.6B (Ep. 66) episode artwork

EPISODE · Jun 25, 2026 · 36 MIN

The Real Reason Salesforce Bought Fin (Formerly Intercom) for $3.6B (Ep. 66)

from The Notorious B2B Show’s Podcast · host notoriousb2bshow

This week, Tim and Tas circle back to a massive acquisition, where Salesforce spent billions on Intercom, yet for two years claimed they already had the same capabilities with their own "Agentforce."   Wait, there's more… We're also diving into the official US ban of Anthropic's Fable 5 and what Anthropic's statement is REALLY trying to say, and SpaceX buying Cursor for $60B.   As always, we balance out the serious with the fun with a series of terrible outreach and some funny posts in our Closed Won segment.   If you've got a take, drop it in the comments or send this to someone who needs it.   Timestamps: 0:00 – Trailer: Salesforce Bought Intercom for $3.68B, Proving Agentforce Was a Complete Joke 2:39 – Fable Is Banned in the US 9:52 – SpaceX Officially Going to Acquire Cursor for $60B 12:25 – Salesforce Bought Intercom for $3.68B (full discussion) 16:08 – Terrible Outreach 27:40 – Someone Built an Ad Marketplace on the Claude Code Loading Spinner 30:48 – AI Founders Pivoting From "AI Replaced My Team" to "Culture Is Our Moat" 32:06 – Typos and AI Tells: Roxana Irimia & Karen Kluss on Writing Like a Human 34:46 – Ask Mambo No. 5 Instead of Fable 5   Connect with the hosts: Tim Davidson – https://www.linkedin.com/in/tadavidson41 Tas Bober – https://www.linkedin.com/in/tasbober   Special thanks to the brands supporting Notorious B2B. Vector: The B2B ad platform built around real buyer intent. Learn more at ⁠https://www.vector.co/⁠   Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.

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The Real Reason Salesforce Bought Fin (Formerly Intercom) for $3.6B (Ep. 66)

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