The Real Reason Women Feel Guilty Buying Things For Themselves

Buying a diamond should feel exciting… but for most of us, it feels overwhelming.How do you know if a diamond is actually worth it? Should you care more about the 4Cs, the certificate, the size, or the sparkle? And why are more women buying diamonds for themselves instead of waiting for a milestone?In this episode of The Masoom Minawala Show, I sit down with Sandeep Kohli, CEO of Indriya (Aditya Birla Group), to unpack everything you thought you knew about diamonds.From decoding the biggest myths around diamond buying to understanding why sparkle may matter more than the 4Cs, this conversation is a masterclass for anyone looking to buy fine jewellery with confidence.We also explore how India is redefining the future of diamonds, why jewellery is becoming an everyday expression instead of just an investment, and how one of India's fastest-growing retail brands is changing the way women shop for jewellery.💎 How to buy a diamond without getting overwhelmed💎 The biggest mistakes people make while shopping for diamonds💎 The truth about the 4Cs: Cut, Colour, Clarity & Carat💎 Why sparkle is the most underrated factor in a diamond💎 Diamond certificates: What actually matters?💎 Gold vs diamonds: Which should you buy?💎 Why more women are buying diamonds for themselves💎 India's role in the global diamond industry💎 Building Indriya into one of India's fastest-growing retail brands💎 The psychology behind luxury purchases and timeless designWhether you're planning your first diamond purchase, love luxury, or simply want to understand what makes a diamond truly valuable, this episode will change how you shop forever.If you enjoyed this conversation, don't forget to Like, Share & Subscribe to The Masoom Minawala Show, where we bring you conversations with the world's most inspiring leaders, entrepreneurs, creators and experts to help you build a richer life—in every sense.#MasoomMinawala #TheMasoomMinawalaShow #SandeepKohli #Indriya #Diamonds #DiamondBuyingGuide #LuxuryJewellery #DiamondJewellery #FineJewellery #AdityaBirlaGroup #LuxuryBrands #WomenAndMoney #WomenEmpowerment #LuxuryLifestyle #IndianLuxury #JewelleryShopping #Entrepreneurship #RetailBusiness #GenZ #LuxuryPodcastSocial Media: My Instagram:    / masoomminawala  My LinkedIn: https://www.linkedin.c...About Me: A global influencer and entrepreneur, who aims at bringing Indian fashion on a global platform and popularity. I work with my team around the clock to curate content on fashion, lifestyle, women empowerment, and inspiring personal stories. Using my platform of 1 million followers now, I also work towards popularizing and supporting Indian designers, globally. As a supporter and believer in women and their entrepreneurial skills, I have now founded Empowher too. The initiative helps inspire guide, and uplift women who want to grow or kick-start their journey in the competitive world of business