The Real Reason Your Business Feels Heavy (And How to Fix It)

Why does building your business feel so heavy? Most entrepreneurs assume it's because they need to work harder, hustle more, or simply push through the pressure. But what if the real reason has nothing to do with your workload? In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Fatima Herrera, Founder of Virtue Ally, to explore why so many purpose-driven entrepreneurs feel the weight of building a business—and how redefining success can change everything. As a Business Administrator, Sociologist, and Founder of a Certified B Corp, Fatima shares how she transformed her experience in the traditional outsourcing industry into a company built on ethical leadership, compassionate partnerships, and sustainable growth. Together, Rachel and Fatima discuss leadership, entrepreneurship, burnout, women in business, purpose-driven growth, and why building a successful company should never require sacrificing your values. Whether you're leading a startup, scaling your company, or simply trying to build a business that reflects who you are, this conversation will challenge the way you think about success—and help you build with greater clarity and intention. FOLLOW FATIMA HERRERA & VIRTUE ALLY 🌐 Website: https://virtueally.co 📸 Business Instagram: https://instagram.com/yourvirtueally 👤 Personal Instagram: https://instagram.com/frecuenciacolocha 💼 Business LinkedIn: https://linkedin.com/company/yourvirtueally 💼 Personal LinkedIn: https://linkedin.com/in/fatima-herrera FOLLOW RACHEL BERNIER-GREEN & THRYVO 🌐 Website: https://jointhryvo.com 📸 Instagram: https://instagram.com/jointhryvo 💼 LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #PurposeProfitShift #Entrepreneurship #Leadership #PurposeDrivenBusiness #BusinessGrowth #WomenInBusiness #EthicalLeadership #SmallBusiness #BusinessPodcast #Founder