How to Build an Advisory Board That Helps You Scale | Marissa Levin

Send us Fan MailFounders are often expected to have every answer.But when every important decision depends on one person’s knowledge, judgement and experience, that founder becomes a constraint on the business.In this episode, Peter Boolkah speaks with Marissa Levin, author of Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards.Marissa explains why so many business owners resist creating an advisory board, the two things that usually hold them back and how her SCALE model provides a practical process for selecting and working with the right advisers.You’ll discover:Why founders hesitate to create advisory boardsHow an advisory board can expose blind spots and missing expertiseWhy you should begin with your company’s “holes and goals”Why choosing people you already know is the wrong starting pointHow to define the seats, roles and expectations around your boardWhy can you begin with one carefully selected adviserHow to select, compensate, associate, leverage and evaluate advisersWhy asking for help is a sign of strengthThe importance of listening to—and acting upon—the advice you receiveAn advisory board is not about creating an impressive boardroom filled with well-known people. It is about surrounding the founder with people who can challenge assumptions, contribute missing experience and improve the quality of strategic decisions.That makes this highly relevant to founder dependency and The Hamster Wheel Trap®.If the founder remains the company’s only source of judgment, the business cannot become genuinely independent. The right advisers can help the founder stop solving every problem alone and begin building a stronger decision-making system around the business.LEARN MORE ABOUT MARISSA LEVINBuilt to SCALE: https://builttoscale.info/CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com