The Real Reason Your Marketing Isn’t Working with Charles Craggett Ep. 17

Episode 17: The Real Reason Your Marketing Isn’t Working with Charles Craggett You don’t lose deals because of bad marketing. You lose them because you’re too slow to respond. Attention spans are shorter, customers expect instant answers, and some businesses are still using older marketing models. Charles Craggett, digital marketing expert, joins Save to Zero hosts Zach and Mike to talk about what it really takes to stand out in a crowded space.  Charles looks at digital marketing from a practical angle, focused on getting you more leads. Truthfully, your leads don’t want to wait anymore. If someone fills in a form and doesn’t hear back quickly, they’re already talking to someone else. Charles breaks down how simple systems like instant text responses, fast follow-ups, and clear processes can massively improve your conversion rate. Our conversation also digs into visibility. It’s not enough to have a website and hope people find you. You need to show up where your customers are already looking, whether that’s Google, social media, local search, or even newer AI-driven search tools. Charles talks through why this creates momentum over time and why that kind of consistency leads to better results. We also chat about what happens after the sale, where referrals, reviews, and repeat business kick in. Charles shares how small changes, such as asking for referrals or staying in touch, can turn one job into many. Finally, Charles shares his thoughts on outsourcing, working with overseas contractors, and the importance of clear communication for good results. He also offers a practical view of AI, not as magic but as a tool that can help you learn faster, think more clearly, and build skills when used well. You’ll Learn in This Episode: Why instant gratification is changing buyer behavior Why visibility online matters more than ever How a faster follow-up can win more business What compound marketing looks like in real life Why referral marketing still works so well How digital marketing can support repeat business Why knowing your ideal client profile changes everything The best places to network and meet new clients What to know before hiring overseas contractors How to use AI to help you learn and solve problems faster Quotes “In business, you’re just a professional problem solver. So, that’s just another problem to solve.” “Being cheap is a race to the bottom.” “I think that we’re at a point where people just want you to get to the point.” About Charles Craggett Charles Craggett is the founder of Become The Authority, a marketing automation agency based in Cleveland, Ohio. He has a background in sales and marketing and now focuses on bringing a systems-based approach to marketing to local service businesses.  When Charles is not running his agency, he enjoys training in Mixed Martial Arts and spending time with his family. Find Charles Craggett on Facebook and Instagram Find REI Capital Guys For Investors & the Fund – Learn how the Fund works and book a call For Borrowers & Deals – Get funding and support for your next investment