The Real Reason You're Losing Sales as a Technician (It's Not Your Skills)

from Windshield Time · host Chris Elmore

You got 800 hours of technical training. You got 3 hours on customer service. You weren't trained for the moment a customer says "that's too expensive." That's why you freeze. Chris Elmore breaks down why handling objections is troubleshooting with a person instead of a machine. Same process. One difference: emotions. He walks through how LEAP works on real objections, why "that's too expensive" rarely means what you think, and the one question that splits the price from the work. You'll learn: Why problem-solving before asking questions is parts changing What real listening and empathy sound like on a call How to split the price from the work with one question Why LEAP out of order becomes PLEA Why "fix it" is only one-fifth of your job Spotify: https://open.spotify.com/show/5DlsGABopPu9Qq9NNhK4hu Apple: https://podcasts.apple.com/us/podcast/windshield-time/id1386770507

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This episode is 39 minutes long.

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This episode was published on May 27, 2026.

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