The Real Reason You're Underpricing Your Services — Purpose-Driven Progress with John Ray

If you’re undercharging for your expertise, this episode is your wake-up call.Pricing and business development strategist John Ray joins Jacob Hicks to unpack why so many service-based professionals — consultants, coaches, attorneys, accountants — undervalue their work. Learn how to overcome fear-based pricing mistakes, master value conversations, and confidently charge what you're worth.In this episode:Why pricing is the fastest way to improve (or destroy) your bottom lineHow to shift your mindset around imposter syndrome and underchargingPractical strategies for raising your prices based on client-perceived valueHow generosity and client relationships drive long-term revenue growthJohn also shares insights from his book, The Generosity Mindset, and explains how getting your pricing right can transform both your business and your life.Connect with John:📚 The Generosity Mindset🌐 johnray.co📱 LinkedIn - John RayInterested in being a guest on PDP???Click Here!!!