The Real Reasons People Buy Online Coaching Programs in 2024

We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs.I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of getting into the headspace of your ideal client, positioning your offer as a NEED, speaking to someone’s pain vs. their goals, and so much more.You probably already know that what used to work in sales + marketing falls flat today, but after listening to this episode + applying what you learn? You’ll know EXACTLY how to get more clients + boost your sales in today’s online marketplace.In this episode, I cover:The truth about sales (and what you need to understand to get better at selling) [2:35]What I used to do + seek out when my sales were low as an online fitness coach [4:25]Buyer behavior in today’s online marketplace and why your old sales + marketing strategies don’t work anymore [5:45]“How can I get into the headspace of my buyer + understand them more deeply?” [7:15]What happens when people have less buying power and how that continues to impact the online coaching industry [8:35]Why it’s essential to understand why your program is something people NEED, not just something that’s nice to have [10:50]Understanding + effectively articulating what happens in someone’s life when they do *NOT* have your offer [13:55]Speaking to people’s pain vs. speaking to their goals or “pleasure points” [14:55]What can happen when your coaching program sounds exciting + doable (and not overwhelming) to your ideal client [16:25]Why people will ALWAYS hire the coach they connect with, relate to and trust [19:25]What my experience on Bumble BFF taught me about social media marketing [22:15]Quick recap of how to help ensure your coaching programs SELL in 2024 [27:30]Communicating that your coaching program is *PACKED* with value and is a “good deal” for your ideal clients [29:25]What it means if people are frequently expecting your offers to be super cheap [31:00]Why creating urgency is ESSENTIAL when it comes to making sales in 2024 [31:55]Talking to your audience about opportunity cost + future pacing to help create a sense of urgency and inspire action [33:30]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214