The Real Report - 50 Cent's director Eif Rivera tells WILD 'Power' & Fat Joe beef stories episode artwork

EPISODE · Mar 19, 2026 · 1H 11M

The Real Report - 50 Cent's director Eif Rivera tells WILD 'Power' & Fat Joe beef stories

from Joe and Jada · host iHeartPodcasts and The Volume

On this episode of The Real Report, Tony Yayo and Uncle Murda sit down with Bronx-born music video and TV director Eif Rivera, who breaks down his journey from graffiti and camcorders on 164th and Sheridan Ave to becoming one of the most trusted directors in hip hop and Hollywood. Eif details his long creative partnership with 50 Cent, the untold story behind brokering the peace between 50 and Fat Joe, and how working video after video with 50 ultimately opened the doors to 'Power,' 'For Life,' and music videos with Kendrick Lamar, Drake, French Montana, Nicki Minaj, and more. He also shares the full story of landing Al Pacino for his upcoming film 'Killing Castro,' including the nerve-wracking dinner where Pacino name-dropped every director he'd ever worked with before telling Eif that it was rappers that saved his career. Eif also reveals his next project, a Kimbo Slice biopic where 50 was offered the lead role.See omnystudio.com/listener for privacy information.

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The Real Report - 50 Cent's director Eif Rivera tells WILD 'Power' & Fat Joe beef stories

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This episode was published on March 19, 2026.

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On this episode of The Real Report, Tony Yayo and Uncle Murda sit down with Bronx-born music video and TV director Eif Rivera, who breaks down his journey from graffiti and camcorders on 164th and Sheridan Ave to becoming one of the most trusted...

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