The Real ROI of PR and Measuring What Counts with Sarah Bard - PR on the Record Ep. 6

Ariel and Shahni sit down with Sarah Bard — a powerhouse in Communications and Marketing with a career spanning politics, tech, and healthcare.A former White House appointee at the U.S. Small Business Administration and Jewish Outreach Director for Hillary Clinton’s presidential campaign, Sarah has led communications for VCs, fintech companies, and major institutions. She’s served as an advisor on five U.S. presidential campaigns, been named one of the Jerusalem Post's '50 Most Influential Jews,' and currently works as a Growth Advisor to startups, a Senior Advisor at Berlin Rosen, an adjunct professor at Tel Aviv University, and a board member at the Nevo Network.In this episode, the conversation explores Sarah’s transition from political campaigns to the tech industry and how communications strategies shift across sectors. She explains how PR delivers long-term value, why companies must align it with business objectives, and how to measure success through smart and realistic KPIs. The discussion also touches on the responsibility PR holds as the company's outward-facing voice, how media coverage compares to other forms of impact, and the expanding role of AI in the field.This episode is a deep dive into the strategic power of PR for tech companies and offers practical insights for anyone working to build brand trust, visibility, and meaningful growth through communications.