The Real ROI You Should Be Measuring: Return on Intellect

Most experts make the mistake of choosing just one way to deliver their expertise. The result? They never achieve the recognition and revenue they deserve. Think about it. Accountants make money through accounting. Trainers make money from training. Chef’s cook. You get the picture. The secret to becoming a niche leader and having more revenue is to diversify how you deliver what you do. That's the advice of Ronan Leonard, the founder of Eccountability. Also known as The Mastermind Guy, Leonard joins Talking Business Now host Kelly Scanlon to discuss how to leverage your intellectual property—in other words, the knowledge and expertise you've gained through years of experience—into additional revenue and a more pronounced industry profile. Leonard calls this Return on Intellect. Tune in to discover: • What Return on Intellect is—you may be surprised! • How to leverage your Return on Intellect into additional revenue streams • How Ronan's experience on a sinking cruise ship of the coast of South Africa in 1991 influenced his approached to business • Why it's important to teach people what they want to learn instead of what you want to teach Connect with Ronan Leonard on LinkedIn: https://www.linkedin.com/in/ronan-leonard/ Learn more about your ad choices. Visit megaphone.fm/adchoices