The Real Secret to Value-Based NEMT with Tom Sikkema | Inside the Lamp Podcast

What turns a routine medical ride into a moment that actually changes a patient's day? Tom Sikkema, founder of Michigan's Ride YourWay, joins Inside the Lamp to share how a personal fight for his life inside the medical system shaped the way he now runs his NEMT company.In this episode, Tom walks through what value-based NEMT really looks like in practice, why transportation is one of the most overlooked parts of the patient experience, and how building passenger profiles, maintaining social media presence, and creating a professional but human team culture all tie back to better outcomes for riders.CORRECTION: Tom Sikkema is a member of the NEMTAC Accreditation Committee.What you'll hear:0:00 Intro1:12 Meet Tom Sikkema of Ride YourWay1:56 Tom's fight with cancer and the founding of Ride YourWay4:47 Why transportation shapes the entire medical experience7:00 How to actually maintain a value-based NEMT service8:12 Building passenger profiles for personalized service8:57 What social media presence does for an NEMT business10:07 The real secret behind the value-based approach11:10 Building a professional yet friendly team culture13:15 Inside the Lamp LIVE preview, NEMTAC, and networking in NEMT16:37 How RouteGenie supported Ride YourWay's growth18:37 See you at TTA and NEMTACFollow Tom Sikkema: https://www.linkedin.com/in/tom-sikkema-bsn-rn-5b1269114Learn more about Ride YourWay: https://www.rideyourwaymi.comWant to see how RouteGenie helps NEMT providers run a smarter operation?Book a demo: https://routegenie.com/get-a-demo/Call: 1 (877) 599-6560Connect with RouteGenie:Facebook: https://www.facebook.com/routegenie/X: https://x.com/theroutegenieInstagram: https://www.instagram.com/routegenie/Disclaimer: The information provided in this episode does not, and is not intended to, constitute legal, financial, medical, or business advice. All content is for general informational purposes only and may not reflect the most up-to-date information.