The Real Story Behind Business in Africa

This opening episode lays the foundation for Continent DNA. Tobe Duru shares the story behind the podcast and explains why Africa’s next decade will redefine global opportunity. The episode introduces the core frameworks used throughout the series, explores the true scale of Africa’s economy, and highlights the human engine driving transformation across the continent. It is a clear, data-driven starting point for anyone seeking a deeper understanding of Africa’s markets, momentum, and future.