The Real Story Behind My Pivot in Business Right Now

Have you ever felt like what used to work in your business just… doesn’t anymore? In this honest and behind-the-scenes episode, Michelle Thames opens up about the real pivot happening in her business right now — from shifting strategies and simplifying offers to leaning deeper into local visibility, community building, and creating a business that actually feels aligned. If you’re an entrepreneur, creator, coach, or service provider who feels like you’re in a weird business season, this episode is your reminder that pivoting does not mean failing. Michelle shares the truth about evolving as a business owner, why she’s no longer forcing old strategies, what she’s learning about memberships and community, and how recent viral moments unexpectedly led her into a new season of local visibility and deeper impact. This is a real conversation about business growth, changing seasons, entrepreneurship, and having the courage to let go of what no longer fits. Because sometimes your next level doesn’t look like doing more. Sometimes it looks like simplifying. One of the biggest takeaways from this episode: Pivoting doesn’t mean failing. Seasons change — and so do you. If you’ve been questioning your next move, feeling disconnected from your business, or trying to figure out what’s next without burning yourself out, this episode will remind you that growth often looks like evolution. In This Episode, We Cover: The real reason Michelle is pivoting in business Why forcing old strategies can lead to burnout The truth about business seasons and entrepreneurship Lessons learned from community building and memberships Why local visibility is becoming a major focus How to know when it’s time to pivot in business Why simplifying your business may be the smartest move What alignment actually looks like as an entrepreneur How to stop feeling guilty for changing direction Mentioned in This Episode: Visibility strategies for entrepreneurs Community building & memberships Local visibility and business growth Entrepreneurship mindset shifts Connect with Michelle: If this episode resonated with you, send Michelle a DM with the word PIVOT on Instagram @michellelthames and share what season of business you’re currently navigating. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.