The Real Story Behind The Recent Outrage Towards Nike

Send us Fan MailNike stock is crashing after a viral branding photo. We break down the marketing fail, upcoming Travis Scott drops, and more.In Episode 45 of the 12 Hub Sneaker Podcast, Hugh, Drew, and John dive into the controversy surrounding a viral Nike marketing "pitch" that features disturbing imagery of a man branded with the Swoosh. We analyze how this impacted Nike’s stock market performance and the ethics of "mindless consumption" in streetwear culture. Beyond the headlines, we’re talking shop: from the Supreme ATM and coffin "grails" to the latest restocks of the Virgil Abloh collection and Union Air Jordans. We also explore the evolution of the "Retro cycle" and why brands like Adidas and Nike are staggering stock to kill the secondary market. Stick around for a trip down memory lane as we discuss 90s DC streetwear, the "Boon's Farm" era of clubbing, and why your favorite sneaker influencers might just be "Bamas."Time Stamps:00:00 The "Middle-Aged" Sneaker Secret02:15 The Supreme ATM & The Coffin Grave Case05:12 Nike’s Stock Crash: The Branding Controversy08:25 "Branded Like Cattle": Marketing Ethics in 202611:30 Did Nike Actually Commission the Post?15:35 The Death of Resale? Nike's New Stock Strategy18:40 The Virgil Abloh Restock Heartbreak22:20 Weekly Pickups: SB Dunks & "T-Rex" Jaws31:40 The Baltimore Crease Tour & Proxy Games35:20 Buying Used Sneakers: Do You Trust the Homie?42:05 Kanye’s "Ugly" Prototype & The Adidas Rumors45:10 Sneaker Fetish vs. The "Bama" Label55:30 Travis Scott Merch: High Heat or High Trash?1:15:40 No Hats Allowed: Racist Dress Codes in the 2000s1:24:10 40/40 Club Memories: The $300 Boone’s Farm Bottle1:33:40 Can White People Say It? The Delroy Lindo Test1:47:00 Vinyl DJing vs. The iPad Generation2:18:20 The Mystery Mic Reveal (John’s Final Form)🎤 Subscribe for more real convos on culture, business, and current events.👍 Like, 💬 Comment, 🔔 Hit that bell – join the community!_________________________________________Instagram (Shaun): https://www.instagram.com/marblemarbsInstagram (Kari): https://www.instagram.com/hashavehad_shopInstagram (Drew): https://www.instagram.com/thedrus.shoes/Instagram (Mike Wavs): https://www.instagram.com/mikewavs/Instagram (Hugh): https://www.instagram.com/idothis4thegramAll Thing 12 Hub: https://linktr.ee/12hubpodcastWebsite: https://thetwelvehub.com/ Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/ TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcastX (12 Hub Podcast): https://x.com/the12hubsneakerpodcastFacebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcastSupport the show