The REAL THREATS to AG, NO ONE Will Tell You About: Jonathan Haralson, CEO & Founder of Empire Ag episode artwork

EPISODE · Dec 19, 2025 · 37 MIN

The REAL THREATS to AG, NO ONE Will Tell You About: Jonathan Haralson, CEO & Founder of Empire Ag

from The Real Rural with Clare Dunn · host The Real Rural

This episode of The Real Rural takes listeners to Eastland, Texas, where Clare Dunn discusses pressing issues in American agriculture with Jonathan Haralson, CEO and Founder of Empire Ag. They explore how algorithmic trading and market manipulation impact farmers' livelihoods, the importance of comprehensive agricultural support systems, and the high-stakes financial pressures faced by American farmers and ranchers. Jonathan shares his vision for supporting American producers, discusses the mental health crisis within the agricultural community, and advocates for systemic changes to ensure sustainable farming and ranching. The conversation touches on the role of government policies, the intricacies of commodity trading, and potential solutions to support the farming industry amid mounting challenges.Empire Ag brings consulting, financial services, and brand strategy together for producers who want to run a tighter, smarter operation. The company supports everything from field decisions to financial structure to the story a producer shares with the world. Visit ⁠YourAgEmpire.com⁠.Follow the Real Rural on ⁠⁠Instagram ⁠⁠and ⁠⁠YouTube⁠⁠ for more conversations like this. 00:00 Market Manipulation and Its Impact on Farmers00:56 Introduction to The Real Rule in Eastland, Texas01:14 Empire Ag: Supporting American Producers02:04 Challenges in Agriculture: Mental Health and Financial Struggles03:48 The Hybrid System of Agricultural Commodities07:48 Algorithmic Trading and Market Volatility12:47 The Role of Speculators and Market Manipulation16:15 Personal Experiences with Market Challenges18:48 Unfair Cattle Pricing19:12 The Dispute Over Payment20:45 Industry-Wide Issues21:05 Financial Struggles and Solutions24:41 Debt and Succession Planning31:08 Mental Health in Agriculture33:11 Government Subsidies and Market Manipulation36:05 Rapid Fire Questions36:32 Conclusion and Thanks

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The REAL THREATS to AG, NO ONE Will Tell You About: Jonathan Haralson, CEO & Founder of Empire Ag

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