The Real Work Behind Content Creation (with Ellen Malone)

What does it really take to build a career online?In this episode of The Personality Hire, host Jodie Clarke sits down with award-winning beauty creator Ellen Malone (Ask Ellen Beauty) to unpack the real story behind building a thriving online platform. From self-doubt and career pivots to viral videos and showing up authentically on camera.With over two decades in the beauty industry and recently crowned Fashion & Beauty Creator of the Year at the 2025 TikTok Awards, Ellen shares the unfiltered truth about content creation, creativity, and finding the courage to start before you feel ready.Whether you're dreaming of starting your own platform, navigating a non-linear career path, or simply curious about the reality behind influencer life; this conversation is honest, empowering, and full of wisdom.Jump to a Chapter:00:00 Meet Ellen Malone02:00 Why makeup was never “just makeup”07:50 The moment TikTok changed everything12:40 Talent vs audacity: the real success formula17:30 The hidden pressure of being an influencer25:45 Advice for aspiring content creators32:40 Rapid fire: beauty, influencers & glam trendsBuilding a personal brand online takes more than talent. It takes courage, consistency, and the willingness to start before you're ready. Ellen shares powerful insights on authenticity, creativity, and why the people who succeed online are often the ones who simply keep showing up and hitting post.If you enjoyed this episode, make sure to subscribe for more conversations about careers, creativity, and the personalities shaping the future of work.🎧 Stay up to date with new episodes: IG | ⁠ ⁠⁠personalitypodcast⁠📲Where to find Jodie & EllenJodie | ⁠ ⁠⁠@iamjodieclarke⁠ Ellen | @askellenbeauty#ThePersonalityHire #JodieClarke #EllenMalone #AskEllenBeauty #ContentCreatorLife #InfluencerReality #CreatorEconomy #BeautyCreator #TikTokCreator #CareerAdvice #WomenInBusiness