The Realities of Being the Social Media Lead for the Saskatchewan RoughRiders | Josh Idoko

Born in Nigeria, Josh moved to Alberta in 2012. Though he holds a degree in accounting, during the pandemic, he taught himself photography, and when sports returned, his passion evolved into storytelling through content creation.Josh followed his heart into sports media where he is now the Social Media Lead for the Saskatchewan Roughriders, helping lead one of the CFL’s largest and most dynamic content teams.In this episode, Josh shares:- The real story behind Lazyboy Media — and why he’s anything but lazy- What it’s like grinding behind the scenes of pro football content- How he channels fan emotions, especially when the team isn’t winning- His minimalist, emotion-first creative style- Why having a “why” is everything for creatorsJosh is always networking, always learning—and his biggest advice? Prioritize your mental health and your work will benefit as a result.You can follow Josh below:https://www.instagram.com/lazyboy.media/Follow Open Shutter for future shows!https://www.instagram.com/openshutteryoutube/like and subscribe:)