The reality of "authentic marketing" (and why many people get it wrong)

from Crescent Podcast · host Crescent Digital Marketing

In this episode of Crescent Podcast, I discuss what authentic marketing actually is and how some people get it really wrong. I give examples of good and bad authentic marketing, and provide a framework for people to use. I explore the idea of being authentic whilst maintaining your privacy, and expand on subjects including, consistency, pricing and defining your own boundaries. Finally, I finish by posing questions to listeners/viewers, asking them to consider certain factors before posting content online.Thank you to Purple Frog Signs for sponsoring this podcast!

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How long is this episode of Crescent Podcast?

This episode is 21 minutes long.

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This episode was published on December 19, 2025.

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