The Reality of Marketing at a Community College with Eve Markman

Community college marketing is one of the hardest jobs in higher ed.You’re not marketing to one audience. You’re marketing to everyone.On the latest episode of the Education Marketing Leader podcast, I sat down with Eve Markman to talk about leadership, enrollment, retention, and building a long-term career in community college marketing.A few quick takeaways:• Community colleges market to everyone from dual enrollment students to adult learners changing careers.• Retention is just as important as recruitment. Many students are balancing work, family, and financial pressure while attending school.• Leadership doesn’t require direct reports. Eve now leads major cross-functional initiatives by building project teams across departments.• Networking and industry relationships played a major role in her career growth over the last 30+ years.• NCMPR continues to be one of the best communities in higher ed marketing for mentorship, learning, and collaboration.One line from Eve that stuck with me:“It’s not just about producing work, but also about creating those relationships and those connections.”Follow and subscribe to the Education Marketing Leader podcast for more conversations with higher ed marketing leaders and enrollment professionals.