The Rebrand of Brand

Brand has been such an elusive character throughout history and marketers have struggled to shed the shadow of the snake-oil salesmen. So do we finally have a more visible and honest face to the future of Brand? If Brand is simply what other people say about you when you're not in the room, how do we improve on who we are? If we can craft brand narratives that are not only aligned with basic human needs but informed by innovative market research and always-on insights like Tracksuit, I think we can finally say, yes... brand is getting a rebrand!