The Recession causes a Multi-Tiered Menu in Fast Food

Due to the lingering effects of the recession, two key demographics have emerged in the fast food playing field. First, those who want a better, premium experience, and second, those who are sensitive to price but still looking to indulge. Fast food operators looking to succeed in current economic conditions will fulfill both of these demographics. McDonald's is an example of a player who created a multi-tiered structure based on these two demographics. On the premium end, McDonald's has its Angus burgers, and its value menu provides many cheaper options for those looking to save, but indulge.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.