The Recipe for Referrals: How to Earn Icing-on-the-Cake Income From the People Who Know, Like & Trust You w/Kimberly Offord

Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the people that already do business with them.    Real estate agents, on the other hand, have a ton of people they've done a great job for, but never go after referrals, and this is an expensive mistake. How do we go about changing this?  What makes referrals a more efficient marketing channel than anything else? In this episode, I'm joined by Realtor, mentor, educator, speaker and author, Kimberly Offord. She shares how she gets 90% of her business from referrals, and how we can implement that in our own real estate businesses.     Three Things You'll Learn In This Episode    - How to earn up to a $120k more this year  Why are referrals the only way to outsell the agents who spend more on marketing?    - The easiest way to ask someone for a referral  Asking for referrals can feel awkward, but it doesn't have to be. How do you ask without having to talk to someone directly?    - Why you have to consistently nurture your database  Your database isn't just a collection of contacts, how do you trim it down so you're putting your efforts on the right people? Guest Bio-  Kimberly Offord is a Realtor, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications.  Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as  the Designated Managing Broker and District Director opening the first Fathom Realty office in  the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Realtors.    She is a member of the Chicago Association of Realtors (CAR), the Illinois and National  Association of Realtors. She has served as a past Board of Directors member for the Chicago Association of Realtors Education Foundation. Currently she is the Chair of the Professional  Development Committee for CAR. She is also a member of the CAR Diversity Committee and  the "CAR 77." Both organized to promote and celebrate the association's commitment to  diversity in the Chicago communities. She has conducted free financial workshops, written several blogs and has served as keynote speaker for graduations, workshops, community  empowerment fairs and various other events. To buy Kimberly's books, visit Markilemons.live.