EPISODE · Oct 21, 2025 · 14 MIN
the Recruitment Cycle That's Costing You Thousands - ep 242
from Veterinary Voices · host Julie South | Veterinary Employer Brand Marketing Specialist
Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief.Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch.If this pattern sounds familiar, you're stuck in a cycle that most vet clinics don't realise they can actually break.In this episode, Julie South walks through:the three stages of the recruitment cycle that keeps you stuck, what it's really costing you beyond job board subscriptions, and why turning everything off when you're fully staffed guarantees the next cycle will be exactly the same.You'll get one action step to take this week: identifying where you are in the cycle right now, because you can't change a pattern you haven't recognised.This is Episode 1 in our Employer Brand Marketing 101 series - a framework for breaking the recruitment cycle and building sustainable hiring capability.If you're currently in the desperate middle stage, email Julie directly at [email protected] week: why your consumer-facing website and social media can't do the work of recruitment.Julie South is a Vet Clinic Employer Brand Marketing specialist.The Vet Clinic Employer Brand Job BoardVetClinicJobs: Build Your Vet Clinic Employer Brand. Do Your Own Recruitment. Better.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics
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Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief. Then 18 months later, someone else resigns and you're back at square one, starting the entire exhausting cycle from scratch. If this pattern sounds familiar, you're stuck in a cycle that most vet clinics don't realise they can actually break. In this episode, Julie South walks through: the t...
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the Recruitment Cycle That's Costing You Thousands - ep 242
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