The Reel Deal: Tanner Sutton of Free Fly Apparel on Building an Authentic Outdoor Lifestyle Brand

Tanner Sutton, founder of Free Fly Apparel, has always been drawn to the outdoors. With a background in his family's clothing business and a passion for fly fishing, Tanner's journey as an entrepreneur began when he least expected it - while working as a fishing guide in Montana. Today, Free Fly Apparel is known for its comfortable, versatile bamboo-based clothing designed for those who love to embrace the outdoors. In this episode of The Marketing Factor, I sat down with Tanner to dive into his entrepreneurial journey and the lessons he's learned along the way. From the initial lightbulb moment that sparked the idea for Free Fly Apparel to the challenges of scaling a business while staying true to its core values, Tanner shares his insights on building an authentic outdoor lifestyle brand that resonates with customers.