The Referral Advantage: Turning Relationships into Move-Ins

The Untapped Power of a Referral-Driven Sales Culture in Senior Living What if one of your strongest sources of new residents isn’t another marketing campaign, but the relationships your team is already building every day? In this episode of The Move In Senior Living Podcast, host Larry Williams sits down with Jessi Weldon, Executive Vice President of Sales & Marketing at Primrose Retirement, to explore how senior living organizations can turn referrals into a powerful and sustainable driver of occupancy. Jessi shares how Primrose takes a strategic, intentional approach to building a referral-driven sales culture, from engaging the entire community team to consistently nurturing relationships with residents, families, professionals, and local partners. Tune in for practical ideas on breaking down silos between sales, marketing, and operations, strengthening referral relationships, and creating a culture where generating new opportunities and move-ins becomes everyone’s business. https://www.linkedin.com/in/jessiweldon/