The Reinvention of Veggie Grill episode artwork

EPISODE · Oct 12, 2023 · 35 MIN

The Reinvention of Veggie Grill

from QSR Uncut · host QSR magazine

One of the plant-based category's true pioneers recently had to shut down 12 locations. Cofounder and CEO, T.K. Pillan, joins QSR editorial director Danny Klein to discuss the difficult decision, why it was necessary, and how it allows Veggie Grill to be laser-focused on its founding mission. Also, where the category is headed, and what Veggie Grill's menu-driven plan to separate from the pack will look like.

Episode metadata supplied by the publisher feed · Published Oct 12, 2023

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The Reinvention of Veggie Grill

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