The Relational Revolution: Why Health & Wellbeing Coaching is the Missing Link in Medicine | Margaret Moore episode artwork

EPISODE · Mar 5, 2026 · 54 MIN

The Relational Revolution: Why Health & Wellbeing Coaching is the Missing Link in Medicine | Margaret Moore

from Shot of Digital Health Therapy · host Eugene Borukhovich and Jim Joyce

In this episode of #TheShot of Digital Health Therapy, my regular co-host Jim Joyce passed the bouton to Daniel Kendall who was kind enough to step in. Dan and I sat down with Margaret Moore aka Coach Meg. As the founder of Wellcoaches and the co-founder of the Institute of Coaching as well as National Board for Health & Wellness Coaching, she pioneered the professional standards for health & wellbeing coaching. As we always say.... to be a Key Opinion Leader (KOL) you need to have opinions AND backed by data! Meg brings it all to our discussion: -Why telling people what to do is the least effective way to change them. -The Science of Coaching: How Margaret shepherded coaching from a "soft skill" to a science-backed discipline. -Using "Parts Work" to navigate the voices in our heads that resist change. -Human-Centered AI: Why healthcare needs a "coaching chip" inside the machine. -Will Centers for Medicare & Medicaid Services (CMS) adopt coaching as part of the chronic disease management framework? If you’re trying to move the needle on patient outcomes, Margaret explains why the relationship is the medicine. Links in comments. Fun mentions as always: Ruth Q. Wolever, PhD, NBC-HWC Gary Sforzo Marina Borukhovich Dr Mehmet Oz, RFK Jr. 04:30 – The Business vs. The Creative: How Margaret transitioned from Biotech C-Suite to "Coach Meg." 17:00 – Professionalizing Coaching: Building the Institute of Coaching and the NBHWC standards. 23:15 – The CMS Update: Framing coaching for Medicare coverage and the "dose response" of behavior change. 34:10 – The Paradigm Shift: Why the Annual Wellness Visit needs to start with "What are your health goals?" 45:30 – Mapping the Mind: Using biology to create a unified framework for the human psyche. 51:20 – The 15-Year-Old Self: A personal revelation on reclaiming flow and leadership.

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The Relational Revolution: Why Health & Wellbeing Coaching is the Missing Link in Medicine | Margaret Moore

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