The Relationship Strategy | People of Substance with Derric Bakker

What does it actually look like to treat every donor like they matter — and how do you take that to scale?Derric Bakker has spent decades thinking about this question. He recently published A Better Way to Fundraise, exploring seven behaviors that define great major gift relationships and how to extend those relationships to all donors. Derric shares what he's learned about the relationships at the heart of great development work: why the behaviors that build trust with your biggest donors are the same ones every donor deserves, and what it takes for an organization to actually live that out in how they structure their staff and leverage technology.It's a generous, practical conversation with a lot to take with you.About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter. Learn more about ⁠⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠⁠ on LinkedIn.