The Remarkable Effect Story - and the anecdotes that inspired it

You are about to listen to a very special edition of my podcast – edition #100. And what a moment to have this coincide with the launch of my new book, ‘The Remarkable Effect’. I wrote this book specifically for you - Tech-entrepreneurs-on-a-mission, and the leaders in your marketing, product and sales team that help you in shaping the software business you’ve always aspired to run: Remarkable and Impactful. For me, remarkable is more than just a word. It’s a vision.It’s the art to create meaningful impact to prospects and customers.Impact that’s worth making a remark about. Something they would miss if it was gone.Being remarkable is something that I believe every company can achieve. In this special episode, I share the backstory of my book and the stories that inspired it. I’ll reveal the ten traits I’ve identified that define a remarkable software company. I will also explain how, by stacking those traits behind each other, it will not only help you stand out in your category but also create clear leverage of value, exponential value, not just incremental – hence ‘The Remarkable Effect’. Enjoy!